Matcha News
Discover the latest matcha news, shop openings, health studies, and cultural stories from around the world.
The Matcha Trend Taking Over Instagram in 2025
From vibrant green aesthetics to viral matcha art, Instagram has become the epicenter of America's matcha obsession. Here's how the platform is shaping matcha culture.
The SF Matcha Scene: What to Know Before You Order
Whether you're after a traditional whisked bowl or a creamy oat milk latte, here's how to navigate San Francisco's thriving matcha culture.
Why Atlanta Is the Next Big Matcha City
The demographic, cultural, and economic forces transforming Atlanta into America's next major matcha destination.
E+ROSE Wellness Cafe: Where Health Meets Matcha
How E+ROSE Wellness Cafe transformed Atlanta's Westside Provisions into a pink-hued sanctuary for adaptogenic matcha lattes and plant-based wellness.
Atlanta's Matcha Scene: 122 Shops and Growing
From Midtown's third-wave coffee corridor to hidden tea houses in Grant Park, here's how Atlanta quietly became one of the South's best matcha cities.
From Coffee Town to Matcha Hub: Atlanta's Tea Transformation
How Atlanta's decades-long specialty coffee culture created the perfect foundation for the city's matcha transformation.
Building Atlanta's Matcha Scene: A Conversation with Dancing Goats Coffee
How Atlanta's pioneering specialty coffee roaster evolved to embrace matcha while maintaining their commitment to quality and community.
Celebrity Matcha Moments of 2025
From red carpet matcha lattes to celebrity-owned brands, how A-listers are embracing matcha culture.
How TikTok Is Changing the Matcha Scene
From viral whipped matcha to #MatchaTok trends, how TikTok creators are reshaping matcha culture.
New Organic Certification Standards for Japanese Tea
Updated JAS organic standards for 2025 affect matcha producers.
The Sustainability Problem Facing Matcha Farms
Japanese tea farming faces climate change, labor shortages, and resource challenges.
What Do Matcha Quality Grades Really Mean?
Decoding matcha grading systems from ceremonial to culinary grade.
The Journey from Uji to Your Cup: Matcha Sourcing Explained
How Japanese matcha travels from tea farms in Uji to specialty cafes worldwide.
Why SF's Matcha Scene Is Different from NYC's
Two coasts, two matcha cultures: how Japanese heritage shaped San Francisco's traditional approach while New York embraced innovation and Instagram aesthetics.
How Kissako Tea Brings Traditional Tea Ceremonies to SF
Inside Kissako Tea's mission to preserve centuries-old Japanese tea culture in San Francisco's Japantown, one ceremonial bowl at a time.
Ceremonial vs. Culinary Grade Matcha Explained
Understanding the real differences between matcha grades and when to use each type.
Behind the Bar at Steadfast Coffee Nashville
A day in the life with head barista Maya Chen and Steadfast's renowned matcha program.
Matcha Lattes Take Over Instagram This Spring
Social media drives 300% increase in matcha searches as colorful spring drinks flood feeds.
How to Prepare Traditional Matcha at Home
Master the art of traditional matcha preparation with this step-by-step guide.
The Science Behind Matcha's Health Benefits
New research reveals why matcha is considered one of the healthiest beverages in the world.
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